I love collaborations and this one has been done beautifully. Liberty of London department store on London’s Regent Street have teamed up with Hello Kitty to not only create a range of apparel but signature Liberty prints too.
The great thing about a collaboration like this is that it fits perfectly: although Liberty’s is considered to be quintessentially English (with its wood-pannelled interiors it’s like stepping back in time) when it opened in 1875 it primarily sold objects from Japan and the Far East. In fact, today Liberty’s has a subsidiary in Japan despite not having opened anywhere else in the world.
The range will include a vast array of items from stationary to cosmetics and umbrellas so you can kitty-yourself out in Hello Kitty for Liberty!
The best part is, though, that Liberty’s have actually incorporated Miss Kitty into their prints! The store is renowned for its floral textile prints and in the past they have collaborated with various partners such as Mac, Target and even Converse.
According to Liberty’s, there will be five prints:
“Karenkubo, an adaptation of a floral from 1933; Kitty Town, featuring all Kitty’s family and friends in the setting of a quaint English village; Kitty Wonderland, Hello Kitty’s fantasy world with all her favourite toys; Music Festival, which features Kitty playing musical instruments and Apple Tree, a design produced in 1934 featuring one of Kitty’s favourite foods!”
In recent years I’ve felt that Hello Kitty have been less than discretionary about the brands they choose to collaborate with and they’ve licensed her image out to pretty much anybody, which can sometimes make for disappointing products. However, I’ve always been a fan of Hello Kitty and her friends (especially Kuromi and Charmmy Kitty) and I even visited her house when I was in Japan:
In case you ever happen to be in Tokyo, be sure to check it out at Sanrio Puroland.
In the meantime, the Hello Kitty Liberty Art Fabrics luxury product range looks suitably impressive and is available for two weeks exclusively from Liberty’s starting 26 September 2011!