This Autumn Disney will release a Disney Villains Designer Collection, featuring six of their most wicked trouble-makers in stylized form. Centred around the collectible dolls (following in the footsteps of the Princesses Designer Collection last year) the range will also include beauty, apparel and home products.
Each doll has been designed to reflect the story from which it originates. Maleficent’s outfit, for example, features a leather-like fabric with the lower half of her dress made to look like scales, since she turns into a dragon at the end of Sleeping Beauty. Ultimately, however, the dolls were created through a fashion designer’s eyes, as the concept art shows. Comments have already been made about the change to Ursula’s figure but, as Steve Thompson, Principal Designer, said: “We didn’t want to just take a doll and put it in a fancy dress. We wanted them to look like a fashion sketch come to life.”
Disney has previously ventured into villain territory when it collaborated with Mac Cosmetics on a Disney Villains make-up collection, which flew off the shelves in 2010 and featured Maleficent (Sleeping Beauty), Evil Queen (Snow White), Cruella de Vil (101 Dalmations) and Dr Facilier (The Princess and the Frog). It is therefore no surprise that images of the upcoming collection have confirmed it will include lip gloss and nail varnish but, personally, I can’t wait to see the apparel (I’ll settle for t-shirts as presumably full replica outfits won’t be included).
The current collection celebrates only the wicked women (so no Dr Facilier this time) and I have a hunch that Maleficient will be the most popular, given the attention the upcoming movie featuring Angelina Jolie has been getting. The dolls are limited edition – 13,000 of each have been created – and will retail at £50/$79.50 US each. Most importantly, they’ll be out in time for Halloween – the only holiday that matters to these villainous vixens!