The collaboration has been a long time coming, given that Lagerfeld and the late Uemura-san (who sadly passed away in 2007) were friends and long-time admirers of each other’s work, with Karl allegedly using the extensive and colourful range of Shu Uemura eyeshadows to sketch his fashion illustrations (as demonstrated in the video, below) because pastel manufacturers’ range of colours simply didn’t suffice.
A whimsical fusion of fashion, pop culture and cosmetics, everything about Mon Shu has been carefully designed to imbue her with meaning. Based on Lagerfeld’s “personal vision of a Japanese manga” her name is a charming play on the French term of endearment ‘chou’ (Lagerfeld’s world-famous cat is called ‘Choupette’, which has the same root) as well as reflecting, of course, the name of the Japanese make-up brand and its founder. Her unusual red eyes represent the Japanese flag (a red disc in the centre of a white rectangle) whilst her stiff white collar and black tie are classic Lagerfeld. And do I detect the merest hint of Anna Wintour in Mon Shu’s severe dark bob?As well as fronting the campaign, Mon Shu will grace the collection’s packaging (above), which includes lipsticks, eyeliners, eyelashes and, of course, eyeshadows. I’m already pining for the eyelash curlers – one of Shu Uemura’s signature products – remade in red silicone with a Mon Shu charm attached, as well as the three nail polishes (Karl Black, Shu Shu Red and Royal Beige), each of which comes with Mon Shu nail stickers to ensure your manicure looks extra kawaii.
The beautifully animated video, below, shows the birth of Mon Shu (brought to life by Karl’s kaleidoscope of Shu Uemura products), as well as a sneak peek at the goodies in store and a ridiculously catchy jingle (warning: you will be singing “Mon Shu Girl” for hours!). Can’t wait for this Shu-per collection to hit stores in November!