Covent Garden has been given a Chanel-over with the launch of the ‘Chanel at Covent Garden’ pop up beauty shop this week.
A temple of all things bright and beautiful, the compact yet airy store is dedicated to pursuing the art of beauty, with cosmetics and nail polishes artfully displayed on Pantone-coloured blocks and in flower and star shapes on the walls. Colour-changing lights fashioned into Chanel’s celebrated interlocking Cs dangle in the windows (what I would give to have one of those hanging in my living room!) while downstairs (yup, there are two floors) is reserved for beauty treatments including manicures and facials. Most of the treatments include a ‘redeemable against purchase’ offer meaning that you basically get a free Chanel cosmetic every time you book in (it’s fashion maths, people, fashion maths).
In celebration of the launch, London cabs coated in this season’s Le Vernis shades lined the piazza while a Chanel-clad model-slash-mime artist contorted on a plinth in a nod to the area’s theatrical history. Despite the soaring temperatures, the model/mime, who was dressed in a summery vest top-and-leggings combo topped off with paparazzi-deflecting shades and a mandatory 2.55 quilted bag, had the presence of mind to keep an umbrella on standby (this is London, after all).
Following in the eternally-stylish footsteps of last year’s Chanel pop up at Harrods, which featured a replica of Karl Lagerfeld’s library no less, Chanel at Covent Garden is set to offer an equal dose of fashion fun with a dash of Le Vernis thrown in for good measure. Open until December, the pop up has an array of exciting events planned in store (and out). Rumours abound of make up vending machines and a September treasure hunt, as well as flower stalls with bouquets reflecting legendary Chanel scents and Covent Garden’s previous incarnation as a flower market, fashion illustration sessions and even a backstage event, in which an area outside of the store will be cordoned off to recreate the backstage area of a Chanel catwalk show. And then, of course, there’s Fashion’s Night Out, currently scheduled for September 6th. Last year was the first time Covent Garden took part in the annual shopping extravaganza and Chanel has been my first stop on the FNO itinerary since its inception (especially where manicure maven Marian Newman is involved) so a combination of the two is enough to make me reach for the smelling salts. Or a bottle of Chanel No 5.
Opening Hours: 10:00 – 20:00 Monday – Saturday, 12:00 – 18:00 Sunday (extended to
10:00 – 20:00 during the Olympics)