Electrifying: Disney and Barneys Team Up for an Electric Holiday

If 2011 was Miss Piggy’s entrée into the world of fashion, then 2012 is surely Minnie Mouse’s. Not content with an appearance at September’s London Fashion Week, from 14th November Minnie and her crew will be taking over Barneys New York for the duration of the holiday season. Oh, and she’ll be wearing bespoke Lanvin while she’s at it, dahling (see picture below).

The New York-based luxury retailer and the House of Mouse have teamed up to create a “multi-platform initiative fused with fashion and fantasy” entitled Electric Holiday, inspired by the long-established Electric Light Parade that takes place nightly at Disney World’s Magic Kingdom in Florida. As well as taking over the store’s Madison Avenue windows and creating a 3D electric light show at its entrance, Disney have created an animated short featuring models inspired by Minnie, Mickey et al on a Paris catwalk in garments designed especially for the occasion by designers including Dolce & Gabanna, Nina Ricci and Balmain. Minnie will apparently be joined by Goofy, Daisy Duck, Snow White, Princess Tiana and Cruella de Vil.

More importantly, there will be merchandise! Available at selected Barneys New York locations and Barneys.com, items confirmed so far include Vinylmation figures designed by Paul Smith and Diane von Furtsenberg, Mickey Mouse ears by Rag & Bone and smaller items including ornaments, sweets and toys whilst related artwork will feature on Barneys shopping bags. 25% of sales from Electric Holiday products will go to charity.

For Disney, the Barneys holiday campaign represents the latest in a line of fashion collaborations, which includes the Designer Villains range, a cosmetics line with Sephora and a partnership with Christian Louboutin. Barneys, meanwhile, created a hugely elaborate Lady Gaga grotto for last year’s holiday season, so one can only imagine the delights Electric Holiday will bring!

Guest Blogger Opportunity!

Worrier Princess is looking for a New York-based blogger to write a guest post about the Barneys ‘Electric Holiday’ campaign. If you love Disney and fashion and can take some decent snaps (or know someone who can), we’d love to feature you so get in touch by contacting worrierprincess.me [@] gmail.com!

Advertisements
This entry was published on September 2, 2012 at 7:57 pm. It’s filed under Disney, Fashion, GeekyGirl, GirlyGirl, New York and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

2 thoughts on “Electrifying: Disney and Barneys Team Up for an Electric Holiday

  1. I’m excited to see the Vinylmation and some of the merchandise, but I really don’t love these images. Modernizing the characters’ physical images doesn’t work for me.

    • The new representations of the characters have definitely had a mixed reception! I just really like the fact that Disney are moving into the fashion world and creating merchandise that adults who’ve grown up with the characters can continue to wear!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: