Sweets for My Sweet: Sugarpova at Selfridges

Tennis champion Maria Sharapova has traded in tennis balls for gumballs in her latest venture, a candy line titled ‘Sugarpova’. The current world #3 has released a range of sweets shaped like lips, sea creatures and, of course, tennis balls, each selection coming in a sleek and fun packet paired a cute name (‘Flirty’, ‘Silly’, ‘Splashy’) and slogan (‘Dive right in!’). The whole branding concept is great, down to the name of the line itsel.

While Sharapova has faced a volley of criticism (pun intended) from spoilsports who say she shouldn’t be promoting unhealthy snacks, personally I love fun candy (Dylan’s Candy Bar in New York is my Mecca) and Sugarpova absolutely fits this bill. It makes for an ‘ace’ occasional snack or, even better, adorable cupcake decorations! My favourite pack is, of course, ‘Chic’, which features fruit-flavoured gummies shaped like shoes, bags and shades, while the ‘Spooky Sour’ gummy spiders will be perfect for Halloween!

Although currently only available in the US, Sugarpova will be hitting IT Sugar at Selfridges soon!

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This entry was published on September 5, 2012 at 10:44 pm. It’s filed under GirlyGirl, Sweet Stuff and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

2 thoughts on “Sweets for My Sweet: Sugarpova at Selfridges

  1. We’re thrilled to have worked with Maria on this exciting new line.

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